Data & Insight
The success of Harrods is continually proven by numbers. Using the methods below, Harrods Partnerships gains insights into the Harrods customer experience, which enable reporting and analysis of media campaigns.
Harrods Customer Rewards Data
Our Harrods Rewards card enables Harrods Partnerships to gather in-depth insight into how our customer interacts with the store, based on purchasing behaviour. Through Harrods Rewards, we can see which categories appeal most to each demographic and help brands reach their desired audience.
Our Door 3 and Door 5 digital networks are fitted with advanced sensors. The technology allows us to understand who is watching the advertisements, along with time and location information, while also anonymously providing insight into the gender and age group of the customer.
HARRODS READERSHIP SURVEY
Every year, readers of Harrods Magazine are sent a questionnaire to fill out and return to us. The survey gives an insight into their profile, likes and dislikes, and buying patterns, giving us great insight into our reader. The same is done digitally for those customers who regularly view the magazine via the app.
The Harrods doors are known for welcoming customers from all over the world, with more than 13 million customers shopping with us in 2018. In 2019, we are refreshing our visitor trackers to deliver accurate data of entries and exits, across more locations in the store. Footfall figures are available on request.
Other Media Platforms
Harrods offers a range of in-store media platforms including digital screens, the award-winning windows and pop-up sites.
Harrods Publishing produces a wide range of luxury lifestyle print titles, including the ABC-accredited Harrods Magazine, Harrods Man and the Harrods Store Guide.
Digital & Online
Explore digital advertising placement across harrods.com and the Harrods app.
Explore Harrods’ packages across our digital platforms, social media, elite and more.